Why Amy Kafetz founded Adaptable Legal Counsel.
By the Adaptable Legal Counsel Team · 3 September 2026
Growing UK businesses turning over roughly £50m-£200m a year with a high volume of contracts run into the same problem: legal needs do not arrive neatly or predictably, one week a commercial contract, the next a negotiation, a supplier agreement or a governance question for senior leadership, and neither an ad hoc law firm relationship nor a full-time General Counsel hire fits that pattern well. That gap is why, in 2024, Amy Kafetz, who qualified as a solicitor in 2022 and now operates as a legal consultant, founded Adaptable Legal Counsel.
Amy's starting point was simple: what those businesses often need is not simply legal advice, but someone who understands how a business actually operates. That thinking became the foundation for Adaptable Legal Counsel.
Legal advice that works with the business
Amy's approach is built around providing legal support that feels closer to having an experienced in-house lawyer alongside the business. Rather than approaching every question purely from a legal perspective, the objective is to understand the commercial context first: what the organisation is trying to achieve, where the genuine risks sit, and how legal support can help the business move forward.
Good legal support should rarely begin and end with explaining what a business cannot do. It should help decision-makers understand their options, balancing legal risk with commercial reality and giving clients support that is clear, proportionate and practical.
Why an adaptable model matters
The name Adaptable Legal Counsel reflects the way Amy believes modern businesses increasingly want to work. Not every organisation needs a full-time General Counsel. Equally, many businesses reach a point where occasional support from a traditional law firm is no longer enough. There is a significant space between those two models, and Adaptable Legal Counsel was created to operate within it, giving companies access to experienced legal consultancy support in a way that can flex around their requirements.
That might mean ongoing support for a growing management team, additional legal capacity during a busy period, assistance with a particular commercial project, or access to experienced legal expertise without the commitment of a permanent hire. The model is intentionally flexible because the businesses it supports are rarely static themselves.
Bringing an in-house mindset
One of the ideas behind Adaptable Legal Counsel is that legal support becomes significantly more valuable when the consultant understands the organisation receiving it. Over time, an embedded legal consultant can understand how a company operates, how its leadership team makes decisions, the commercial pressures it faces and the level of risk it is prepared to accept. That context matters: it allows legal support to become faster, more pragmatic and better aligned with the organisation's objectives, so the relationship develops into something much closer to a trusted legal partnership than a series of isolated legal questions.
Building something different
Starting Adaptable Legal Counsel also gave Amy the opportunity to build a legal business around the way she wanted to work with clients. The aim was not to recreate a conventional law firm on a smaller scale. It was to create a consultancy centred on relationships, responsiveness and commercial understanding, while giving businesses the flexibility to access experienced legal support when they need it. Since its launch in 2024, that principle has remained central to the business, and it stays central as Adaptable Legal Counsel takes on more client relationships.
A practical legal partner for growing businesses
Ultimately, Adaptable Legal Counsel exists because businesses need legal professionals who understand that legal support is part of a much bigger commercial picture. Contracts need signing. Deals need progressing. Risks need managing. Decisions need making. The role of a good legal consultant is to help businesses navigate those decisions confidently. That was the idea behind Adaptable Legal Counsel when Amy Kafetz founded the business in 2024, and it remains the principle behind the firm's in-house legal consultancy service today.
If your business sits in that gap between ad hoc legal help and a full-time hire, email hello@adaptablelegalcounsel.co.uk to talk through what adaptable legal support could look like for you.